The rise of digital media consumption across all age groups and technological developments are changing the consumer’s behavior. Flexibility, price and media content needs to reflect the consumer’s expectations and thus future of media monetisation will dramatically change. How will the future of media monetisation change by 2030? And what are the implications for the market players such as the media companies, technology providers or telcos of today? What does the future of media monetization really look like? Deloitte's four extreme but plausible future scenarios give a look at the future. More information here: www.deloitte.com/de/future-of-media-monetisation